It's been an exciting couple of days in the world of personalized genomics, with the launch of deCODEme, and some announcements from Navigenics.
Today the mysterious 23andme.com has pulled the sheets off their service, which includes a saliva collection kit (from DNAGenotek), and a genotyping service that consists of Illumina's HumanHap550+ chip combined with a "23andMe custom-designed set that analyzes more than 30,000 additional SNPs". All this for $999.
The new website is simplistic and straightforward, it has obviously been designed to bring DNA testing into the mainstream. There is a "genetics 101" section which explains the basics of genes, SNPs, heredity, and phenotypes.
One unique section is "For the Experts" which includes some white papers presumably written by 23andme statistical geneticists on the methods the company uses, as well as open letters to the scientific and medical communities.
Additionally there is a section which details the phenotypes that 23andme will be investigating initially:
Perhaps most interesting is the tag line included on the front page of website:
It really wasn't the first...deCODEme beat them by a day.
Overall it's a nice site. Will be interesting to see adoption of this compared to deCODEme's service which offers >1 million SNPs for $14 less!
Today the mysterious 23andme.com has pulled the sheets off their service, which includes a saliva collection kit (from DNAGenotek), and a genotyping service that consists of Illumina's HumanHap550+ chip combined with a "23andMe custom-designed set that analyzes more than 30,000 additional SNPs". All this for $999.
The new website is simplistic and straightforward, it has obviously been designed to bring DNA testing into the mainstream. There is a "genetics 101" section which explains the basics of genes, SNPs, heredity, and phenotypes.
One unique section is "For the Experts" which includes some white papers presumably written by 23andme statistical geneticists on the methods the company uses, as well as open letters to the scientific and medical communities.
Additionally there is a section which details the phenotypes that 23andme will be investigating initially:
Perhaps most interesting is the tag line included on the front page of website:
It really wasn't the first...deCODEme beat them by a day.
Overall it's a nice site. Will be interesting to see adoption of this compared to deCODEme's service which offers >1 million SNPs for $14 less!
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