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Old 03-07-2012, 01:46 AM   #11
cibertech
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Location: San Diego

Join Date: Nov 2011
Posts: 25
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Hi, Elcannibal.
Don’t worry, I won’t. We do understand its a major challenge to face the big guys (Illumina and LIFE) but the truth is we believe we now have something that is differentiating in the market. I personally don’t like to use the word disruptive, simply because that is a very short lived one (that is, what’s disruptive today is not disruptive anymore tomorrow). And besides, the word disruptive has been used so many times lately, with not so good results, that people are becoming suspicious of anyone using it. As such, if manufacturers keep on claiming this for their technology, this will end up doing more harm than good, simply because the market will start ignoring everyone with new stuff and turn only to (as you said) coke and pepsi (the microprocessor industry is a good example of this).
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