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Old 10-25-2016, 11:52 AM   #1
Roche Talent Acquisition
Registered Vendor
 
Location: Indianapolis, IN

Join Date: Oct 2016
Posts: 1
Default Roche Diagnostics- Scientific Marketing Writer: NGS

Roche Diagnostics offers a broad range of innovative diagnostic tests and systems that play a pivotal role in the groundbreaking area of integrated healthcare solutions. Our products cover the early detection, targeted screening, evaluation and monitoring of the disease.

Roche Diagnostics is part of one of the world's leading research-oriented healthcare organizations - the Roche Group. Active in the fields of pharmaceuticals and diagnostics, Roche develops innovative products and services that address the prevention, diagnosis and treatment of diseases, thus enhancing well-being and quality of life

This role will include taking complex data and turning it into compelling copy directed at various roles and functions within the next-generation sequencing market. Responsibilities include creating and communicating marketing copy concepts, developing value proposition statements, and reviewing, distilling, and leveraging industry publications to support the Roche Sequencing & Life Science content strategy. The Scientific Marketing Writer- NGS will often work with a collaborative team of scientific and marketing colleagues. Balancing creative thinking with NGS knowledge, he/she will demonstrate an ability to generate and justify concepts, and participate in team meetings as needed.


Responsibilities
Writing and editing marketing copy that demonstrates a strong understanding of next-generation sequencing products, applications, markets, and customers
Collaborates with product experts to understand complex scientific and clinical data and distills it into effective and creative content for digital or print communications
Displays excellent command of the English language with a knack for sentence structure and grammar
Works diligently to understand the target audience and understands the value of research and competitive set awareness
Able to concept, create and write engaging campaigns for external and internal clients, including email, social, print, websites, and more
Curate and distill industry publications and product citations to support marketing objectives
Understand the strategic objectives of the copy assignment and be an active participant in ensuring the integrity of the product strategy is maintained throughout the creative and marketing process
Demonstrate effective time management - handle and prioritize multiple projects regardless of the inevitable changing scope, timelines, goals, deliverable, etc.
Is a team player comfortable in a collaborative environment and always eager to share and refine ideas
Receptive to constructive feedback and understands that revision is an essential part of the creative process
Leads the reviewing and proofreading of all copy documents before they are submitted for marketing review as well as finished manuscripts for print or online deployment

Requirements
B.S. in Biology or other Life Sciences discipline; Ph.D. preferred
Minimum 5 years copywriting and content development experience
4 -5 years experience in Marketing
Experienced with Scientific writing, including white papers and scientific posters/papers
Creative brief, persona-driven content strategy, competitive analysis and positioning experience
Experience with content marketing and driving an editorial calendar
Acute attention to detail in all aspects of work and adeptness at adhering to brand guidelines and messaging standards
Excellent verbal and written communication skills in English
Proactive self starter, able to come up with and pitch compelling content ideas

For consideration, please email resume to: [email protected]
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