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Old 05-16-2017, 10:59 AM   #1
Pacific Biosciences
Registered Vendor
Location: San Francisco Bay Area

Join Date: Oct 2008
Posts: 36
Default Manager, Web & Digital Media

Manager, Web & Digital Media

PacBio is seeking an individual with a passion for digital marketing to manage our corporate website (, the key marketing platform for the company. The ideal candidate will have a proven track record in managing B2B websites, evolving usability/design, driving web traffic/conversions and interpreting analytics to continuously improve performance.

This hands-on role is responsible for the management of a variety of digital marketing projects to support the sales cycle of our products, including: set-up and maintenance of SEO/SEM program, web content management & optimization, and marketing automation. This position will also partner with others on our team to integrate the website with Pardot &, expand our social media reach, and assist with development of online tools (video, calculators, etc.) to support marketing objectives.

Reporting to the Director of Marketing Communications, this position will provide strategic guidance to the organization on new marketing media and emerging online (web and mobile) marketing and selling technologies.
With a focus on customer service, this position will play a critical role in communicating with various departments to ensure they understand the latest offerings/best practices within digital marketing. This role will also interface closely with IT, manage a direct report and manage external service providers, as needed.

The position requires strong decision-making, relationship management and influence skills, and a proven ability to think strategically. In addition, the individual will need to be an excellent communicator (both oral and written), as they will be required to interact frequently with a diverse group of internal and vendor stakeholders.

Maintain and improve website to support marketing goals and objectives, continuously recommending improvements based on best practices and emerging technologies
Define, document, communicate and continually evolve all critical website operations processes, ensuring awareness and adherence among internal and external (vendor) stakeholders
Oversee search engine optimization and search engine marketing strategies to create and execute programs that drive web traffic and conversions
Utilize expertise with Web and social media analytics tools and analysis: developing monthly reports, identifying trends, measuring the effectiveness of our content strategy, providing insight, and making strategic recommendations for actionable findings and improvements
Manage and oversee marketing automation program, providing strategic direction and mentoring to one employee
Influence and educate the wider corporate marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing and selling tactics/technologies
Interface with IT to determine infrastructure needs and budget accordingly

Position Requirements
8+ years of progressive experience in B2B digital marketing, website management
B.S. in marketing, communications, life sciences or related field
Extensive knowledge of Web Content Management Systems (Word Press), HTML and some familiarity with development tools
Proven expertise in applying Google Analytics to develop KPIs and actionable reports
Excellent customer service skills and people skills
Strong organizational and time management skills
Strong problem solving and research capabilities
Proven success managing multiple vendors
Familiarity with marketing automation tools, concepts and best practices (Marketo/Eloqua/Pardot)
Experience with
Personnel management experience
Passion for genomics/life sciences technologies

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

To Apply:
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