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Old 12-11-2012, 10:04 AM   #1
KerryOdair
Senior Member
 
Location: Pacific Northwest

Join Date: Sep 2010
Posts: 123
Default Price reduction for 23andMe test now $99

Good news for us the price wars have started in the Market Place


Broadening Access: Lowering Price to $99
The Series D investment, combined with rapidly decreasing costs associated with genetic testing technologies, enables 23andMe to reduce the price of its Personal Genome Service to $99, effective immediately. The company will continue to evaluate optimal pricing strategies.

The investment also enables 23andMe to expand the necessary infrastructure to support growth in its research and operational capabilities, including product development, genetic research, software development, recruitment and marketing.

Link to further information:

http://www.yourgeneticgenealogist.co...and-drops.html
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